Q We're being squeez by the agency of our customer to lower the price of our adhesive.

Q We're being squeez by the agency of our customer to lower the price of our adhesive. The customer wants the same fruits wit the same quality and processing properties, just at a lower price. Before we sit down to negotiate with the customer, which we've been able to delay for a while, what factors should we be looking at?

A. We suspect there are many adhesive manufacturers in your same predicament--especially those supplying the automotive market. If you're like principally adhesive manufacturers, the major portion of your outlays is in materials, which can range from 60 to 90 percent of